Speaker

RONALD MASS

Interim Director Agile Transformation at The HEINEKEN Company

Talk Title: “Our journey becoming the best-connected brewery”

Abstact: “The incredible journey of HEINEKEN started in 1841 in a small family-owned brewery which grew into a worldwide business employing more than 84.000 people, working from 190 counties and a portfolio of about 300 brands.
Growth has always been at the core of the company.
But like most companies, HEINEKEN faces new challenges. Changing markets and consumer expectations, the need for environmental sustainability, and technological advancements in the industry are some examples.
Digital and Technology is a strategic enabler to overcome these challenges by introducing digital products improving customer journey via the lens of Agile.
In this talk, Ronald will take you along on our exciting journey that we started, the dream that we all share, and the challenges we face in becoming the best-connected brewer.”

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