ESRA ARSLANBAŞ KAYNAKHead of Marketing, Scrum Master of Organization Design Team at Otokoç Otomotiv
Bio: Esra Arslanbaş Kaynak, Head of Marketing (8 countries of Otokoç Otomotiv) and Scrum Master of Organization Design Team at Otokoç Otomotiv, has 19 years of Experience in automotive and car rental industry. During her career path, she has implemented many projects regarding E-Commerce, Customer Experience, Digital Marketing, CRM, Omnichannel and Corporate Social Responsibility. Since from July, 2021, she is also scrum master and developer of Organization Design Team, that is established to reveal the process design studies for cosporate agility. She is a member of TOSFED (Turkish Motor Sports Federation) Women’s Commission and volunteer of the Educational Activities Association for the Deaf.